22 September 23
In a move that will bolster and boost the Whitehaven Motor Yachts brand and its bespoke offering, Whitehaven has appointed Alexander Marine as their Queensland Dealer, led by Todd Holzapfel, who has more than 30 years’ industry experience.
This appointment coincides with the expansion of Alexander Marine’s footprint at The Boat Works Marina and Shipyard (Coomera, Queensland, Australia) with the pending opening of an dedicated new yacht and superyacht sales office for Alexander Marine within the just completed purpose-built waterfront premises known as 'The Dock'.
The Alexander Marine new yacht and superyacht sales office within The Dock building will be the central sales point for Whitehaven Queensland.
“This is the perfect marriage of an impeccably high-quality, fully bespoke product and the highest standards of procedures, processes and customer service here at Alexander Marine,” said Todd.
“We share the passion and admiration for the Whitehaven brand. The Whitehaven DNA of custom-designed and beautifully built motor yachts is well-known. What we can add is the firepower to the retail side and the customer experience through marketing, communications, sales and owner events.”
Alexander Marine represent Ocean Alexander and Galeon motor yachts, with a solid database of international owners and clients accumulated over three decades and a sophisticated, proven approach to marketing and media in all its forms.
“Through Todd’s network, the Whitehaven brand will be elevated to the 5-star status it deserves. Whitehaven owners will have the next level of support, service and opportunities catering to their needs,” said Whitehaven Managing Director, Bruce Scott.
“This represents a new era in the evolution of Whitehaven Motor Yachts, with a new energy and focus on the marque and its potential.
“We have several groundbreaking new models that we will be unveilng this year and within the next few years, and Alexander Marine is perfectly placed to propel Whitehaven’s unique, bespoke offering to people who are receptive to our brand message.”
“This is a long-term partnership and an alliance aimed at growing Whitehaven’s profile in Queensland and other markets,” said Bruce.
“We have chosen the most qualified, talented and well-connected partner in Todd and the team at Alexander Marine.”
Alexander Marine will represent Whitehaven Motor Yachts at boat shows including Sanctuary Cove International Boat Show and Sydney International Boat Show, as well as through owner events such as the well-established Alexander Marine Whitsundays Get Together held each October and involving more than 100 owners and guests.
“This is an exciting phase in the next stage of the evolution of the Whitehaven brand,” Todd stated. “Alexander Marine are proud to bring a new approach to promoting all the brand benefits and the scope owners have to build their own tailor-made motor yacht – a proposition no other Australian boat builder offers.”
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